Petition for (big) impact...

For any social change...any movement...connecting directly with individuals is vital. E-mail remains  king for this.

It's obvious that eCampaigns are building traffic to their websites and e-mails for their communications with online petitions.  It's a smart, effective tactic.

comScore reports that Moveon.org increased its site traffic by 246% after it hosted an online petition against rising gas prices.

And the leftists over at ActforChange have their own petition to block auctioning off airwaves.

The UK's Prime Minister's office has a pioneering approach to creating an e-conversation with their constituents - a petition tool.  Visitor's to their site can create an online petition with which to petition or lobby the Prime Minster's office. This is a great model to follow for any U.S. officeholder.

The Tennessean reports on a local municipal government that used an online petition to let citizens make a decision - real direct digital democracy!

Obviously, to be effective, an online petition needs to be relevant to the audience you're engaging and accessible (site placement) to the folks you're attempting to engage. 

Where's your petition?